SEO (Search Engine Optimization) refers to the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. This is done with the goal of attracting more organic traffic from users searching for relevant information or products. Some of the key elements of SEO include:
Keyword research: Identifying the keywords or phrases that users are searching for and incorporating them into website content and meta tags.
On-page optimization: Ensuring that website elements such as title tags, headings, and internal links are optimized for search engines.
Content creation: Developing high-quality, relevant, and informative content that satisfies user needs and addresses their search queries.
Link building: Acquiring links from other websites to help build the website’s authority and credibility in the eyes of search engines.
Technical SEO: Making sure that the website’s code and structure are optimized for search engines, such as by fixing broken links, improving page load times, and ensuring mobile responsiveness.
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